Grow your Fine Arts Organization's Cultural Contact List
by avoiding these 5 common mistakes

"Optimizing Patron LeadGen without the Classic Pitfalls!"
Curtain Up on Your Contact List!
Are you ready to grow your audience?
My name is Marnie Rorholm, I'm and MBA PhD with my own LLC, and over 20 years in Fine Arts Administration. I've grown budgets exponentially, and raised over $25M in funding for theatres, museums and more! And now, I want to share everything I know with YOU...
Converting contacts to customers (and vice/versa!)
Ending "one-and-done" attendance
Finding untapped donations to sustain revenue
This FREE email course gives you everything you need to convert casual contacts to patrons and donors.
"It’s time to stop thinking of arts as charity
and start thinking of it as industry."
- Journal of Business, May 2023
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Day 1: 🎭Mistake #1: No Clear Customer Journey - And why there's no guided path from “I like your work” to “Here’s my credit card!”Day 2: 📬Mistake #2: Generic, One-Size-Fits-All Messaging - Why a first-time visitor doesn’t need the same message as a 10-year subscriber.Day 3: 💡Mistake #3: Too Much Selling, Not Enough Storytelling - Why every email should not be
“Buy Now” or “Donate Today.”Day 4:🧩Mistake #4: Neglecting Low-Lift Entry Points- Why high commitment asks ignore new contacts wanting a “toe in the water” experience first.Day 5:🔁Mistake #5: Forgetting That Customers Can Become Ambassadors- Why word-of-mouth and peer recommendations are huge drivers in the arts.
Hooray! The first lesson of"Standing Room Only: Why Your Cultural Contact List Is Ghosting You (And How to Win It Back!)."is on its way to YOUR inbox
Within the next minute or two, you're going to get an email from me (Margerie Bruce).This email contains instructions to get started with Standing Room Only, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
*P.S. If you don't find the email in your inbox in the next couple of minutes,
please check your spam folder...*Chances are it ended up there.(Sometimes the "email algorithms" think I'm a robot! 🤷🏻)